Selling guide

Selling cardigans second-hand

Cardigans sit awkwardly between knitwear and outerwear, and buyers treat them as both. The listing that does well makes clear which one it is: a thin layering cardigan and a heavy coat-weight one attract entirely different searches.

Photograph it

Shoot it closed and then open. Closed shows the shape, open shows the buttons and the true weight of the knit.

What buyers check

  • Button condition and whether any are missing
  • Weight of the knit — layering or outerwear
  • Whether the front has stretched out of shape

The common mistake

Describing it only as a cardigan. Adding the weight and length doubles the number of searches it appears in.

Show it worn, from the photo you already have

Everything above assumes a flat photo is all you have. Wornfy takes that photo and shows the garment on a person, so a buyer can see how it falls — and the free refresher rewrites your image files before you re-list.