Selling guide
Selling trousers second-hand
Trousers other than jeans are a quieter category with less competition, which makes titles matter. A buyer searching for tailored, wide leg or cargo is describing a shape, so the shape belongs in the first three words of your title.
Photograph it
Shoot them flat with the waistband at the top of the frame and the full leg visible, so the leg shape reads at thumbnail size.
What buyers check
- Leg shape — wide, straight, tapered or cargo
- Rise and inside leg in centimetres
- Fabric, because a tailored wool trouser and a polyester one are different products
The common mistake
A title that says only the brand and size. Nobody searches that way for trousers.